Identifying the right problem to solve is key. Torbjørn believes in the power of asking questions.

The first step in creating impactful marketing and communication is analysing your brand, your values, your needs and your stories.

As a journalist and editor across a range of international media, he has trained for and practiced deep-dive investigations.

Effective PR and marketing start with understanding that many people know more than you about critical aspects of a brand and markets.

These may be experts in your own organisation, your customers or researchers and scientists in your field. Never disregard people further down in your organisation’s hierarchy who work at the “coal face” and may know vital information that you haven’t considered.

Investing in PR, communication and marketing has a direct effect on brand success even in lean years.

The world’s most lucrative brands understand that storytelling and marketing are critical to achieve sustainable business growth.

Torbjørn believes in analysing data and performance to ensure your marketing spend has tangible results in the short and long term.